Increased Engagement: Video content has been found to increase engagement and retention rates by up to 400% compared to static images or written descriptions. By incorporating video into their marketing strategy, estate agents can provide a more immersive and interactive experience for potential buyers, making them more likely to engage with the listing and take further action.

Better Visualisation: Videos allow potential buyers to get a better sense of the property’s layout, size, and overall condition. A well-produced video tour can showcase all of the property’s features and provide a comprehensive view of the space, making it easier for potential buyers to imagine themselves living there.

Improved Reach: Estate agent videography content is more likely to be shared on social media and other online platforms, which can increase the reach and visibility of the listing. Estate agents can take advantage of this by sharing their video tours on various social media platforms, increasing the likelihood of finding a potential buyer.

Time-saving: Videos can save estate agents time as they can provide potential buyers with a comprehensive tour of the property without having to schedule multiple in-person visits. This can help agents to qualify leads and ensure that only interested and serious buyers visit the property in person, potentially speeding up the sales process.

Competitive Advantage: Using video to market listings is still relatively uncommon in the real estate industry, meaning that estate agents who do incorporate video into their marketing strategy can gain a competitive advantage. By providing potential buyers with a unique and innovative experience, estate agents can differentiate themselves from their competitors and potentially win more listings.